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Harvick Farms: MAKING LOCAL FOODS AVAILABLE AND ATTAINABLE

Posted:  Jun 26, 2026

“Growing food is not an easy job,” says Lainey Harvick. When her husband, Joseph, retired from the Marines in 2021, the couple returned to their roots. First, they purchased a farm in Agri-Ready Designated Barry County near Eagle Rock, where Joseph’s family has a century of heritage. Next, they became first generation farmers, rekindling the legacy of their grandparents who also farmed. Today, Harvick Farms focuses on food access and how it impacts the health and well-being of rural communities.

Creating More Access to Local Foods

“We are interrupting the price-point barriers that affect local food purchases. We are the only authorized vendor in Barry County that can accept SNAP, WIC, EBT, and Double-Up Food Bucks through the  Farmers Market Nutrition Program hosted by the Missouri Department of Agriculture. These sales increase the income of the farmers vending in our store and access to local products,” Lainey describes.

“We want local farmers to sell their products locally and earn a living,” Lainey outlines. “We also want to make agriculture approachable and inspire others to grow their own food.”

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Expanding the Dream

“In 2022, we purchased a local nursery. In 2025 we decided to transform the business into something useful that would make a community impact,” Lainey shares.

The Harvick Farms food production and market micro hub is in Cassville. It enhances the revitalized nursery which now includes low grow tunnels, a micro-orchard, and a wash and pack station on 1.2 acres. Harvick Farms is a destination for homestead classes, community garden meetings, and more.

Amplifying Local Foods

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Lainey and Joseph were surprised that their agriculture community had no direct market, so their store supports fellow farmers and supplies local consumers. 

“Some of our farmer vendors only have to travel 10 minutes from their farms to our store,” Lainey says. Harvick Farms stocks local produce, eggs, meat, milk, honey, spices and even mushrooms. Lainey knows each farmer vendor on a personal level, so marketing is authentic. 

Lainey continues, “The community’s response says we can’t grow fast enough. Fresher food lasts longer, so consumers can justify a higher cost to support locally grown foods. Getting fresher food into our community is about the bigger picture. The impact is more than economic; it’s about nutrition and health.”

Be The Change You Want to See

Lainey is a remote RN for Mayo Clinic. Her healthcare career informs her interest in outreach, education, and research. Her vantage point offers a relevant perspective on local food systems. 

“Improving nutrition should be the first effort in health care. It is amazing how much better people can feel just with better nutrition,” Lainey shares. “Throughout my career I have witnessed that kids who are exposed to better nutrition between ages 7 and 9 are more likely to make healthier choices as adults. We believe in food as medicine. I have seen that good diet directly and positively affects when and if supplemental health care or medicines are really needed.” 

Lainey and Joseph are partners of University of Missouri Extension’s Missouri EATs program, working to improve local food systems in Barry, Lawrence and Dade Counties. They are involved in pilot research for prescription produce boxes distributed to Cox Health-Monett employees. 

More Info!

Want to Go?
The Harvick Farms local food micro hub is located at 16062 State Highway 76, Cassville, MO 65625. Harvick Farms is now open Friday-Sunday during the growing season. For more information, visit Harvick Farms.
What are Farmers Market Nutrition Program (FMNP)?
These programs offer qualifying seniors and WIC participants vouchers to use at participating farmers market stands. Vendors must be enrolled and authorized.
How Do Farmers grow their businesses through FMNP?
Check out the Missouri Grown USA Facebook page here or the Missouri Department of Agriculture website here.

Growing on the Farm

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The Harvicks’ 56-acre farm near Eagle Rock produces turmeric, ginger, basil, lavender, and lemongrass. They also grow elderberries. One high tunnel in is operation and three more are under construction. Their products are sold fresh and dried.

“We add value by blending herbal teas for respiratory improvement, general wellness, and more. They reduce waste from the growing season and are profitable in the off-season,” Lainey says. “We really enjoy growing food.”

While Lainey pours passion into education, Joseph is responsible for logistics like restaurant deliveries. Thankfully, their children Sam and Alex dig their role as farm kids, get dirty, and help with growing processes and equipment. Joseph’s dad also works on the farm regularly.

Beyond the Farm

Harvick Farms utilizes agriculture and conservation grants to expand and expedite their growth and programs. Lainey is active with the Cassville Chamber of Commerce. The couple designed, launched, and now support the Barry County Community Garden. The farm is a member of Missouri Grown. Joseph and Lainey served the local University of Missouri Extension Council and are members of Missouri Farm Bureau. MU Extension programs and Missouri Farm Bureau are partners of Missouri Farmers Care.


Agri-Ready Designated Barry County

Agriculture, including food, feed and forestry, contributes $503.1 million in value-added products, $1,830.9 million in output, over 7,800 jobs, and adds $443.5 million to household incomes in Barry County according to the 2021 Missouri Economic Contribution of Agriculture and Forestry Study.

What is Agri-Ready County Designation?

Agri-Ready County Designation is a voluntary program that recognizes counties committed to supporting and growing their agricultural industry. To qualify, a county must agree to support agricultural stewardship, growth, and economic interests. The designation helps counties promote themselves as agricultural hubs, attracting and supporting agribusiness. More information can be found at https://mofarmerscare.com/agri-ready/.

As of January 2026, 82 Missouri counties have been designated Agri-Ready.

What is Missouri Farmers Care?

Missouri Farmers Care is a joint effort by Missouri’s agriculture community to stand together for the men and women who provide the food and jobs on which our communities depend. The coalition of more than 40 leading Missouri agricultural groups promotes the growth of Missouri agriculture and rural communities through coordinated communication, education and advocacy. https://mofarmerscare.com/